Marketing aims to bridge the gap between a customer's problem and a provider's solution. Much of that, I believe, is accomplished through effective communication — and empathy.
To that end, I develop strategies to resonate with potential customers, spark their engagement, and imbue them with the belief that the solution they seek is close at hand.
— Nikitas Magel
Strategizing and executing complex content projects to position organizations and executives as industry thought leaders and measurably increase sales pipeline
Crafting content targeted to specific personas, funnel stages, and industries, in collaboration with Product Marketing, Growth Marketing, and Business Development
Developing campaigns and content strategy to align with product positioning and drive leads
Writing clear, compelling customer-facing copy for both long-form and short-form content
Setting standards and defining processes for content creation by cross-functional teams
Measuring content performance and ROI by analyzing data on traffic, engagement, and leads
DataWalk - Senior Content Marketing Manager
UrbanFootprint – Senior Content & Product Marketing Manager
Lucidworks – Senior Product Marketing Manager
Brightidea – Senior Content & Product Marketing Manager
Neustar – Senior Content Marketing Manager & Blog Editor-in-Chief
Retail Next – Senior Content Marketing Manager
Informatica - Senior Web Content Writer
Certification (PMC-I) in Product Marketing Management
Pragmatic Institute
Ph.D. in Industrial-Organizational Psychology
Alliant International University (CSPP)
B.A. in English and Psychology
University of Pennsylvania
Vinterviews: wine industry interviews
An online wine publication featuring interviews with winemakers, winegrowers, winery founders and innovators, all conducted, edited, and published by Nikitas Magel.
Product & Content Marketing